On one side, we have plenty of youth events in tertiary institutes with budgeting problems. On the other side, there is a plethora of event vendors and corporate brands who would gladly welcome increased youth engagement either for sales or branding purposes.
The market gap was unmistakably obvious and seizing on this golden untapped opportunity was forward-thinking 26-yo Myron Hoh!
“There must be a better and more creative way to target youths and increase diversity on campuses,” Myron thought back then.
Armed with unbridled passion and a fervent belief that everyone can make the world a better place, Myron started Unigram when he was still studying Business Analytics in Nanyang Technological University back in 2015. A bridging platform to connect campus event organisers with corporate businesses through the strategic use of intelligent data analysis and social media influencers, Unigram became the matchmaker between both markets.
Today, thanks to the astute mind and strong business acumen of Myron, they are the largest sponsorship and vendor ecosystem in Southeast Asia! We reached into the thoughts of this successful young entrepreneur and dug up some insights:
What do you do in your free time?
Explore the World, Investments.
Three words that best describe your business.
Influencers, Campus & Community.
What keeps you up thinking at night?
How influencer and digital marketing would evolve in the next few years.
If you can travel back in time, what is one thing you would change about your business?
In the initial phases, I would be more focused on building a team of like-minded people and learning how to be a better leader for my colleagues.
Where or What will you be if you are not doing what you do now?
Probably contributing in a startup or working in Social Services.
To Dream or Be Realistic? Why?
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
Dream Big, and match your reality/actions to your dreams!
People vs Technology. Which is more important & why?
People. No technology can replace human touch.
Advice for budding entrepreneurs?
At its core, revenue is the bloodline of every business.
Although Myron is young, he is no stranger to entrepreneurship. During his University days, he had been the President of NTU's Entrepreneurship Society and also elected as the Youth President for social enterprise SG100 Foundation. With his unwavering passion and experience, we believe Myron will bring Unigram and his team to greater heights!
If you are a business looking to explore new opportunities with the millennial generation to create an authentic social media voice, check out Unigram !
Stay tuned for more inspirational stories on local entrepreneurs and businesses!
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