Vision
UBE (pronounced as U-BE) - Unique Business Experiences!
UBE also stands for “Be Who You Want To Be”.
Through our meticulously curated programmes, our team hopes to inspire people to reach for their dreams; to be different, be unique and be who they want to be!
With the growing trend of “bleisure” travellers, UBE aims to be the trailblazer and set the stage for the world to recognise Singapore as a destination of the future. More than just a MICE destination, we want Singapore to be seen as a nucleus where innovation converges and ideas are ignited.
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